Developing A Marketing Campaign Vinyl Records

Materials for unit 2.

Developing a marketing campaign vinyl records.

Developing a marketing campaign has changed from a two day period to a morning. Other key features of the uk vinyl record market that might be relevant to a marketing campaign. Part a you have been asked to develop a marketing campaign for a record shop called wax perfection which sells vinyl records and associated products. Included in this is information lined to.

Unit 2 marketing campaign for vinyl records unit 2 developing a marketing campaign folding bike case study hello my name is lolo cleary. Developing a marketing campaign issue 3 changes part b summary of changes made between previous issues and this current issue page number the assessment window for unit 2. The shop owners want to increase awareness of their brand and attract more customers. Now vinyl can be 10 even 15 percent of your business on a particular artist he points out noting that the label s marketing efforts around vinyl are on an album by album basis.

People physical environment process. Hmv has launched a new cinematic campaign that celebrates the brand having been the home of vinyl since 1921. Developing a marketing campaign issue 3 changes part b summary of changes made between previous issues and this current issue page number the assessment window for unit 2. This btec unit 2 developing a marketing campaign june 2018 research looks into a marketing campaign that relates to the sale of vinyl records and associated products.

The 30 second ad which was filmed at the headquarters of middlesex based record label the vinyl factory features billy cobham s stratus as its soundtrack. Your research should include primary and secondary data relating to. C3 the marketing campaign content of the marketing message selection of an appropriate marketing mix selection of appropriate media allocation of the campaign budget timelines for the campaign including monitoring how the campaign is to be evaluated. The average price of a vinyl lp album in the uk in 2017 was 20 23.

You are required to independently research the market for vinyl records in the uk. This compares to average prices of 8 39 for a cd and 7 14 for an album downloaded digitally. Vinyl records marketing campaign exam can anyone find a market campaign for vinyl. Unit 2 developing a campaign help me i will help you.